Research Triangle Talent Attraction Campaign

Home to 54,000 companies, the Research Triangle Region of North Carolina needed to market the area to professionals whose skills were a match for its thriving industries.

The Daniel Ruesch Design portion of the campaign was to design the collateral pieces in keeping with the tone and messaging of the broader PR and web marketing campaign. Body and headline copy were provided by DCI, the PR firm who oversaw the project.

The entire Wake County talent attraction campaign attracted 1,400 visitors to the website the first month and garnered awards from the International Economic Development Council and Southern Economic Development Council.