Create a distinctive brand for the up and coming new networking company.
We developed the Novell corporate brand and the NetWare product brand from the ground up. We designed the logo, business papers, signage program, tradeshow graphics, brochures, mailers, etc.
During my eleven-year relationship with Novell, the company grew from almost zero in sales to more than a $billion. It was exciting and challenging to be associated with a company undergoing such explosive growth.