Even though Daniel Ruesch Design is quietly located at the base of the mountains in Alpine, Utah, Dan’s unique combination of talent and experience has brought him many clients from corporate America and from around the globe.
One of Dan’s early client successes was Novell. The branding campaign that Dan designed for Novell played a significant role in Novell’s rise from almost zero to nearly $2 billion in annual sales. Dan designed the initial corporate identity and software packaging for Novell as well as tradeshow graphics, newsletters, direct mail campaigns and other corporate communication pieces. His relationship with Novell spanned an 11-year period.
The branding campaign Dan created for Medicode quickly became the standard to which the entire industry aspired, including the largest player in the industry, Ingenix, who eventually purchased Medicode. Dan was retained by Ingenix for the next several years to continue the legacy.
Other noteworthy branding campaigns include Maryland’s Charles County, Utah Symphony & Utah Opera, Deer Valley Music Festival, the University of Utah School of Music, and many others.
For the last several years Dan’s design work has gone global because of his relationship with New York City-based Development Counsellors International. Dan has created economic development and tourism marketing pieces for Holland, Namibia, Tasmania, U.S. Virgin Islands, Dubai, California, New Jersey, Salinas, Denver South, North Carolina’s Research Triangle and the Port of Long Beach.
Dan now thoroughly enjoys his scaled-down, one-man operation. In spite of his welcomed reduction in staff, Dan stays very busy designing and illustrating logos, books, brochures, web sites, mailers, etc. for businesses world-wide.