New Jersey has a world-class logistics and distribution infrastructure allowing unsurpassed access to national and international markets. The challenge with the logistics campaign was to demonstrate New Jersey’s easy access via road, rail, air or sea to nearly every place on the planet.

With consideration of existing branding, we created maps showing New Jersey’s proximity to everything and designed the brochure to communicate the message in a straight forward but visually interesting manner. Body and headline copy were provided by DCI, the PR firm who oversaw the project.