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Utah Opera

Utah Opera Season Promotions

THE CHALLENGE

Competition for entertainment time is steep. There are many options available to each of us. The challenge every season was to make the opera productions intriguing and help fill seats at the theatre.

WHAT WE DID

For 11 seasons we designed the brochures, mailers, posters, and banners promoting the operas for that season. Shown here is the creative concept for the first season, the eleventh season and one in between.

THE RESULTS

Every year the Capitol Theatre in Salt Lake City has been full for the opera productions.

University of Utah School of Music

University of Utah School of Music

THE CHALLENGE

We were approached by the University of Utah School of Music to create a brand for the Virtuoso Series at the Libby Gardner Concert Hall.

WHAT WE DID

We designed the Virtuoso Series logo and recommended and designed the “At Libby” campaign moniker featured on all the marketing pieces at the Libby Gardner Concert Hall. We also illustrated the images of the visiting artists and designed season brochures, banners, posters, mailers, program covers, and ads.

THE RESULTS

The distinctive brand was a resounding success, recognized and valued by patrons, students, faculty, and visiting artists. We continued illustrating and designing the marketing pieces for more than ten seasons until the Virtuoso Series was discontinued.

University of Utah Lyric Opera

University of Utah Lyric Opera

THE CHALLENGE

The University of Utah Lyric Opera has grown from a nine-member class in 1992 to an elite, auditioned group of 35-40 singers. They produce an annual fully staged and costumed opera each year with marketing graphics that rival any professional group.

WHAT WE DID

For four season we illustrated the graphic image for the opera and designed Banners, posters, mailers, etc.

 

Novell Branding

Novell Branding

THE CHALLENGE

Create a distinctive brand for the up and coming new networking company.

WHAT WE DID

We developed the Novell corporate brand and the NetWare product brand from the ground up. We designed the logo, business papers, signage program, tradeshow graphics, brochures, mailers, etc.

THE RESULTS

During my eleven-year relationship with Novell, the company grew from almost zero in sales to more than a $billion. It was exciting and challenging to be associated with a company undergoing such explosive growth.