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Utah Opera

Utah Opera Season Promotions

THE CHALLENGE

Competition for entertainment time is steep. There are many options available to each of us. The challenge every season was to make the opera productions intriguing and help fill seats at the theatre.

WHAT WE DID

For 11 seasons we designed the brochures, mailers, posters, and banners promoting the operas for that season. Shown here is the creative concept for the first season, the eleventh season and one in between.

THE RESULTS

Every year the Capitol Theatre in Salt Lake City has been full for the opera productions.

University of Utah School of Music

University of Utah School of Music

THE CHALLENGE

We were approached by the University of Utah School of Music to create a brand for the Virtuoso Series at the Libby Gardner Concert Hall.

WHAT WE DID

We designed the Virtuoso Series logo and recommended and designed the “At Libby” campaign moniker featured on all the marketing pieces at the Libby Gardner Concert Hall. We also illustrated the images of the visiting artists and designed season brochures, banners, posters, mailers, program covers, and ads.

THE RESULTS

The distinctive brand was a resounding success, recognized and valued by patrons, students, faculty, and visiting artists. We continued illustrating and designing the marketing pieces for more than ten seasons until the Virtuoso Series was discontinued.

University of Utah Lyric Opera

University of Utah Lyric Opera

THE CHALLENGE

The University of Utah Lyric Opera has grown from a nine-member class in 1992 to an elite, auditioned group of 35-40 singers. They produce an annual fully staged and costumed opera each year with marketing graphics that rival any professional group.

WHAT WE DID

For four season we illustrated the graphic image for the opera and designed Banners, posters, mailers, etc.

 

Novell Branding

Novell Branding

THE CHALLENGE

Create a distinctive brand for the up and coming new networking company.

WHAT WE DID

We developed the Novell corporate brand and the NetWare product brand from the ground up. We designed the logo, business papers, signage program, tradeshow graphics, brochures, mailers, etc.

THE RESULTS

During my eleven-year relationship with Novell, the company grew from almost zero in sales to more than a $billion. It was exciting and challenging to be associated with a company undergoing such explosive growth.

Namibia Tourism Brochures

Namibia Tourism Brochures

THE CHALLENGE

Namibia is a burgeoning destination for visitors, combining luxury and rugged beauty, utter remoteness and accessibility. The goal of this print campaign was to position Namibia as Africa’s next great place for experience seekers.

WHAT WE DID

We designed a series of twelve small brochures describing Namibia landscapes, adventures, foods, travel, etc. Body and headline copy were provided by DCI, the PR firm who oversaw the project.

 

Choose New Jersey Brochures & Email

Choose New Jersey Marketing Design

THE CHALLENGE

New Jersey has a world-class logistics and distribution infrastructure allowing unsurpassed access to national and international markets. The challenge with the logistics campaign was to demonstrate New Jersey’s easy access via road, rail, air or sea to nearly every place on the planet.

WHAT WE DID

With consideration of existing branding, we created maps showing New Jersey’s proximity to everything and designed the brochure to communicate the message in a straight forward but visually interesting manner. Body and headline copy were provided by DCI, the PR firm who oversaw the project.

 

Research Triangle North Carolina Talent Attraction

Research Triangle Talent Attraction Campaign

THE CHALLENGE

Home to 54,000 companies, the Research Triangle Region of North Carolina needed to market the area to professionals whose skills were a match for its thriving industries.

WHAT WE DID

The Daniel Ruesch Design portion of the campaign was to design the collateral pieces in keeping with the tone and messaging of the broader PR and web marketing campaign. Body and headline copy were provided by DCI, the PR firm who oversaw the project.

THE RESULTS

The entire Wake County talent attraction campaign attracted 1,400 visitors to the website the first month and garnered awards from the International Economic Development Council and Southern Economic Development Council.