University of Utah School of Music
We were approached by the University of Utah School of Music to create a brand for the Virtuoso Series at the Libby Gardner Concert Hall.
We designed the Virtuoso Series logo and recommended and designed the “At Libby” campaign moniker featured on all the marketing pieces at the Libby Gardner Concert Hall. We also illustrated the images of the visiting artists and designed season brochures, banners, posters, mailers, program covers, and ads.
The distinctive brand was a resounding success, recognized and valued by patrons, students, faculty, and visiting artists. We continued illustrating and designing the marketing pieces for more than ten seasons until the Virtuoso Series was discontinued.